It was founded in 1853 when Levi Strauss came from Buttenheim, Bavaria, to San Francisco, California to open a west coast branch of his brothers New York dry goods business. In 1871, a Reno Nevada tailor named Jacob Davis invented the work pants, combining the tough denim from Levi Strauss with the idea to add copper rivets to key stress points. On May 20, 2006, a historic marker sponsored by the Reno Historic Resources Commission was dedicated at 211 N. Virginia Street at the historic location of Jacob Davis tailor shop.
In 1873, Levi Strauss and tailor Jacob Davis received a U.S. patent to make the first riveted men's work pants out of denim: the first blue jeans. The company briefly experimented (in the 1970s) with a public stock listing, but remains owned and controlled by descendants and relatives of Levi Strauss' four nephews. The company's corporate headquarters is located at Levi's Plaza in San Francisco.
Levi's supplied the Bond production team of the 2008 movie Quantum of Solace with several jeans, and the trailer and set photos show Bond wearing the Levi's jeans (most notably in the shot of Bond jumping with the motorcycle onto a boat).
306 STA-PREST The light jeans, as seen on the motor bike chase (see the official teaser trailer at 1m06s and fight scenes at 1m12s), are Levi's 306 STA-PREST trousers (almost a chino style trouser) in cream.
Features: Slim fit; zip fly; non-stretch fabric. Plain front; angled slash pockets; trademark creased leg; 2 Rear welt pockets and small Black and Gold Levi's STA-PREST tab; tapered leg, narrow bottom.