She has won several ribbons in horseback riding competitions. She was discovered while she was shopping at a mall. In 2012, she was featured on the very first edition of Carine Roitfeld's magazine CR Fashion Book.
In 2013, she was referred to as a face to watch by Vogue, alongside Martha Hunt and Kelly Gale.
Frida often poses for Victoria's Secret.
She has appeared in adverts and catalogues for Tory Burch, Victoria's Secret, H&M, Nasty Gal, Dsquared and Saks Fifth Avenue.
Frida walked the runways of Prada, Loewe, Louis Vuitton, Fendi, Blumarine, Just Cavalli, Salvatore Ferragamo, DKNY, Derek Lam, Carolina Herrera, Anna Sui, Cushnie et Ochs, Tory Burch and Jeremy Scott.
Frida has been featured on the cover of fashion magazines, including Dazed and Confused, Elle and Madame Figaro, as well as editorials for Numéro, Vogue Deutschland, Vogue.com, V, LOVE, Marie Claire, Flair (fr), CR Fashion Book, Exit, 10 Magazine and Russh.